Books as Lead Magnets: How Service Businesses Use a Book in Their Sales Funnel

Zelda Fogle

Published on: 06/08/2026

Discover how business owners turn a published book into a lead generation asset, building trust, filtering prospects, and shortening the sales cycle before the first call.

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Don’t Be a Secret Agent Author: Why You Need to Keep Marketing Your Book

Zelda Fogle

Published on: 25/08/2025

Too many authors write incredible books and then tuck them away like classified files—never letting the world see the impact they were meant to make. Writing the book is just the beginning. The real mission? Getting it into the hands of readers, again and again. Don't be a secret agent author!

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